Everyone on TikTok is documenting themselves getting ready, whether it's for school, to go out or to go to a funeral (yes, really). Influencers make careers of it (see: Alix Earle). Normal people do it. And as of late, 9-year-olds do it, too. They're using buzzy brands like Drunk Elephant, Bubble and Glow Recipe, and they're filming the process.
Marisa Meltzer's New Book, 'Glossy,' Is the Juicy (But Fair) Deep Dive That the Glossier Empire Deserves
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