What is the IKEA Effect? The psychology of IKEA explained —

The IKEA Effect is a psychological trick (first discovered in a 2011 Harvard study) that makes you value the furniture more. But how does IKEA trick your brain into loving the furniture more?

Musings from the team at

Do-It-Yourself and Love ❤️ It: The Psychology of the IKEA Effect on UX, by Hardik Dewra

How IKEA Dominates Retail Market with Psychology of Selling

Ikea's Unique Business Model: The 'IKEA Effect' Explained

The IKEA effect: why we like the things we make and own — That Thinking Feeling

The IKEA Effect: How It Can Be Used in Content Marketing

The IKEA Effect - Creating Stronger Bonds with Consumers - Amit Tilekar

Psychological Strategies of IKEA, Visual Content

The Power of the 'IKEA Effect' - WSJ

Ikea Effect; The cognitive bias of why we love our creations.